The context
"Independent dentists have a legal right to organize and negotiate collectively. The playing field is more level than it's ever been."
The dental supply market has historically made it difficult for independent practices to access the same pricing available to large groups and DSOs. Three distributors control over 85% of supply sales in the US — and for years, solo practices negotiated alone, one rep at a time, with no leverage.
In 2018, the FTC weighed in — ruling that independent dentists have a legal right to organize and negotiate as a group, and that restricting their ability to do so harms competition. The market has never been more open to what we're building.
The law is settled. What independent dentists have been missing is the organization to act on it. That's what Enamel Economics is building — one verified deal at a time.